Culture and economics move together; Culture has direct impact on country’s education, quality of life, social tolerance, employability and tourism

As global economies work towards achieving state of socio-economic equilibrium based on productivity and capital, gaps in development often seem to fall along cultural lines. Culture and economics move together; Culture has direct impact on country’s education, quality of life, social tolerance, employability and tourism amongst others, thereby affecting the overall well-being of individuals and communities.

India’s tangible and intangible cultural heritage is extremely rich and diverse. While efforts are being made to conserve the tangible heritage of monuments, paintings, sculptures and handicrafts, the less visible forms including oral traditions, religious beliefs, rituals and traditional festivals, performing arts and narrative styles of storytelling have not received required attention. It is therefore critical to find innovative methods to preserve and strengthen India’s rich multi-cultural, multi–linguistic heritage and make it a living part of our community life.

YES Culture focuses on the promotion, development and conservation of India’s culture by driving heritage financing, advocating research and organizing awareness programs amongst other initiatives.

Heritage Management & Finance
Craft and Cultural Industries
Food as an Intangible Heritage



The series promotes dialogue between eminent cultural personalities and public on relevant issues through organized forums and premium publications such as ‘Chandni Chowk’ by Swapna Liddle published by Speaking Tiger, ‘Punjab’ published by The Marg Foundation


YES Global Institute partnered with The University of Chicago Center to present a six-night full-scale Kudiyattam performance from the world-renowned Nepathya troupe from Kerala. Described by UNESCO as ‘a masterpiece of the oral and intangible heritage’, Kudiyattam is believed to be one of the oldest continuous theatre traditions in the world. You can view the performance on our official Youtube Channel


Launched to build capacities for museum and cultural learning by bringing together Government and private schools, cultural institutions and private organizations such as National Gallery of Modern Art, Indira Gandhi Centre for Arts, Sanskriti Museum, and Crafts Museum


Mr. Pawan Aggarwal, CEO, FSSAI, GOI chairing the CEO panel discussing ‘Role of Food Industry in Promotion of Traditional Foods’ at the National Food Conclave, where YES Global Institute was the Presenting Alliance Partner