Kanika Pasricha is Senior Manager at YES Global Institute, YES Bank Ltd. She drives the Digital Marketing Campaigns and spearheads Brand building and strategy. She is responsible for increasing inbound traffic to the Institutes’ website & social media handles. She creates content, creatives for outreach campaigns, social media and has been instrumental in driving on ground activations.
Prior to joining YES BANK, she has worked with organizations such as TV 18 Group and Bennett Coleman & Co. Ltd (BCCL). She has been honored with the Chairman’s Award for Excellence at BCCL for exemplary performance and impactful positive contribution to the business.
She has completed her Post Graduate Degree in Planning and Entrepreneurship with a Specialization in Marketing and HR from IMI Europe, Bachelor of Business Administration from IMM New Delhi and Bachelor of Commerce from University of Delhi.